You're Worth It — Brand Direction Preview
a softer direction for

You're Worth It

Same bloom mark you already had — re-bloomed in rose and soft sage, with a leaf added so the green isn't just a background color, it's part of the mark itself.

Palette
Rose#D98C99
Rose Deep#B5677A
Blush#FBEEF0
Sage#9DBB9A
Sage Light#EFF5EC
Berry#5C3648
Gold (minor accent)#D9A566
Cream#FDF9F6
Type — unchanged, still working hard
A quiet moment, just for you
Fraunces for headings — warm, editorial, not corporate
Nunito carries the body copy — Tasks, Journal entries, Directory listings. Readable at small sizes, friendly without being childish.
and Caveat, still just for the little human touches ✿
In practice
🧘🏽‍♀️

Meditation Library

7-day streak, gentle audio sessions, sage accents on progress states instead of the old gold/clay.

On Track
🤝🏾

Community Directory

Free during launch — women listing their own businesses, services, and products for each other.

Free to List
Start Your Journal → Browse the Directory
What I kept on purpose: the bloom mark's structure and pinwheel arrangement, and both display fonts (Fraunces + Caveat) — none of that needed to change, it already fit. What shifted is specifically the color story: clay/gold/deep-plum stepped back, rose and sage stepped forward, and the leaf is new — a small, honest way to make "soft greens" part of the actual mark, not just a background tint.